Urbanization challenges drive new Lafarge brand positioning

Sources: Lafarge North America, Chicago; Lafarge Canada Inc., Toronto; CP staff

Through Building Better Cities, a brand positioning timed with cities’ increasing population density and unprecedented urban development worldwide, Lafarge NA aims to be a more involved player in sustainable construction and resilient building. The program spans key areas through which the producer can parlay concrete technology and sustainable construction solutions for commercial building interests and everyday consumers.

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