Sources: BASF Construction Chemicals, Beachwood, Ohio; CP staff
Twenty three-year BASF Construction Chemicals veteran Juan Alfonso Garcia will shift April 1 from a Zurich post as vice president of Market Management, Europe, to Cleveland-based vice president of admixture systems. He will be responsible for North American, Central American and Caribbean businesses, and succeed Gabriel Cottrell, who is retiring after 35 years with BASF Construction Chemicals, the last six overseeing admixture systems.
Garcia began his Construction Chemicals career in 1990 as a sales trainee, proceeding from Mexico City to sales and management positions throughout the Latin America region prior to the Switzerland assignment. He holds a bachelor’s degree in industrial and systems engineering and a master’s degree in business administration from Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico.
Garcia’s appointment follows closely on another senior leadership transition at BASF Construction Chemicals Cleveland headquarters, with Dirk Bremm succeeding John Salvatore as senior vice president.