Source: Ready Mixed Concrete Association of Ontario, Mississauga
To extend its reach and ability to better serve the industry and members, RMCAO has begun the first wave of its social media campaign. Through the Association’s involvement with LinkedIn, You Tube, Facebook and Twitter, the industry will experience enhanced capabilities for networking, education and staying informed on RMCAO activities and events.
The association currently manages a LinkedIn profile, offering followers the opportunity to connect and interact with one another in an online, professional format. RMCAO plans to post best practices and how-to tutorials on its YouTube page along with the latest industry news and event updates.
The association’s Facebook page is where the business community can stay informed on the RMCAO activities, network and build relationships. It also provides information about events, industry newsletter signup and relevant media while learning more about fellow followers and members of the industry.
In addition, the association is using Twitter to provide members with short, timely nuggets of information impacting the industry, including details on key issues facing the Province or business community, sharing member projects, press releases, and providing and passing on expertise.
The association will actively promote industry events, projects and provide educational content and encourages the industry to participate. “The RMCAO prides itself on being a progressive association and recognizes the importance of innovation and using a variety of tools to communicate with the industry, including social media,” said Marketing and Communications Director Tom Bellis. Along with its website, these social media platforms are another way RMCAO continues to distribute information online and stay up-to-date with current industry needs.