Mack Customer Center sports truck showroom in a league of its own

Source: Mack Trucks Inc., Greensboro, N.C.

Visitors to the new Mack Customer Center can see the evolution of an iconic truck brand, from pre-war dumps to Granite-mounted mixers running EPA 2010-compliant diesel power. Located on 65 acres near the company’s Macungie, Pa., assembly operation, the 159,000-sq.-ft. facility includes a showroom, modification center, and Mack Museum and Heritage Center, along with a two-lane, .73 mile oval test track. Occupying the company’s former engineering development and test center, it was opened in conjunction with the late-October Mack World Sales Conference, where three-day attendance exceeded 1,000.

“The Allentown-Lehigh Valley region is where we continue to bring customers for the true Mack brand experience,” says Mike Reardon, vice president, marketing. “They can visit our Macungie Assembly Operations, where all Mack trucks are now built, and see the quality, care and pride that goes into every truck. With the new center now just minutes away, customers can also test drive trucks, and be immersed in the history and culture of the Mack brand [and] where we’re going in terms of new models and emerging technologies.”

The sales conference coincides with some favorable market indicators, he adds, noting “Customer response to our new EPA 2010 continues to be very positive, particularly when it comes to fuel efficiency and performance. We recently put an additional 125 people to work in our Macungie plant to support an increase in orders.”