TXI recently launched a new customer-service initiative with the introduction of ReadyTrac product-tracking system, thus making the company the first major ready-mixed supplier in Texas to offer real-time delivery status information for individual concrete orders
Sources: Texas Industries, Inc., Dallas; CP staff
TXI recently launched a new customer-service initiative with the introduction of ReadyTrac product-tracking system, thus making the company the first major ready-mixed supplier in Texas to offer real-time delivery status information for individual concrete orders. While truck-tracking software has been available for many years, TXI decided at last that excessive loadout operator time was spent fielding customer calls regarding truck arrival or departure. The number-one reason customers call us is to get status updates, explains TXI Vice President of Consumer Products James Rogers. Since we have a Trimble system GPS on our trucks already, the innovation with ReadyTrac is that customers can access certain information about their deliveries online.
Although ReadyTrac does not show precise vehicle position on a map, it lets TXI customers know when the truck has been ticketed, whether it’s at the plant, when it loads out, or whether it’s en route to the job site. According to Rogers, future system enhancements may include the ability also to monitor job-site crew productivity and profitability. Presently, TXI has no plans to market the technology to other companies or even outside of Texas, yet touts the value it delivers internally. ReadyTrac saves time for customers and our crew. When we allowed a few customers to test out the system, they embraced it immediately, Rogers says. And, when the system went down, they told us they canÌt live without it.