McGraw-Hill Construction’s Green Homeowner SmartMarket Report, produced in conjunction with the National Association of Home Builders, finds that the
McGraw-Hill Construction’s Green Homeowner SmartMarket Report, produced in conjunction with the National Association of Home Builders, finds that the market for green homes is expected to rise from $2 billion to as much as $20 billion over the next five years, as standard homes and remodeling projects are becoming increasingly green. The report also contends that owners of green homes are satisfied with their investments; recommend green building methods at rates significantly higher than buyers in other industries; and, base their buying decisions on health concerns and as a means to reduce energy and other home operating costs.
Our findings are particularly powerful because they point to the reasons behind the market trends we’re seeing that show an increasing number of green homes, says McGraw-Hill Construction’s Harvey Bernstein, vice president of industry analytics, alliances and strategic initiatives. People are spreading the word about their green homes, which is most effective because that’s how buyers are hearing about the opportunities of green. It’s a cycle that is bearing out in the marketplace.
This study reinforces the need for the steps we have already taken to help ÎgreenÌ the home building and remodeling market, adds Ray Tonjes, chair of the NAHB Green Building Subcommittee. We’re almost finished with the first consensus-based standard for green home building and remodeling, we’ve significantly expanded our education offerings, and we’re launching the NAHB National Green Building Program. NAHB is bringing green to the mainstream.
Research comprising the core findings of The Green Homeowner SmartMarket Report was conducted with NAHB support. The definitions of a green home were pulled from the NAHB’s Model Green Home Building Guidelines, which can be found at www.nahb.org/gbg. Additional information on The Green Homeowner SmartMarket Report can be obtained by visiting www.analyticsstore.construction.com.