To advance the industry’s new market share-building Parking Lot Strategic Plan, the National Ready Mixed Concrete Association has introduced a tool to
To advance the industry’s new market share-building Parking Lot Strategic Plan, the National Ready Mixed Concrete Association has introduced a tool to assist in promoting the benefits of concrete parking lots to specifiers: A 20-page flip-chart book detailing and illustrating a parking lot presentation, including key additional information not viewable by the prospective customer or user. Using this approach, NRMCA affirms, promoters will effectively reinforce key points and support specifiers by providing additional data. The flip-chart comes with a Windows PowerPoint version on CD for electronic presentations, also enabling promoters to edit and print page updates for the booklet.
The new concrete parking lot plan was developed by the Concrete Industry Parking Area Working Group. In addition to NRMCA, participation and major contributions have been provided by the Portland Cement Association, regional and local promotion groups, state associations, plus individual concrete and cement producers. The plan calls for expansion of the national concrete market share of parking areas to 15.1 percent in 2010 from 9.1 percent in 2005.
The flip-chart is just one of the tools that will help promoters drive home the point that concrete parking lots are first-cost competitive, environmentally superior, and extremely durable and inexpensive to maintain, notes NRMCA Senior Director of National Resources Phil Kresge, who developed the flip-chart concept. Other promotion tools and programs created to support the parking lot strategic plan can be reviewed at www.nrmca.org/parking. More information about the flip-chart and how to order it is available at www.nrmca.org/flipchart.