Study Confirms Green Building Mindset In Corporate America

In conjunction with research partner Siemens, McGraw-Hill Construction has released Greening of Corporate America SmartMarket, which concludes that most

In conjunction with research partner Siemens, McGraw-Hill Construction has released Greening of Corporate America SmartMarket, which concludes that most U.S. business leaders are interested in sustainability and examining proactive ways to make the process a consistent part of their companies’ missions. Eighteen percent of leaders surveyed are in the upper Û or market transformational Û stages, with 15 percent viewing sustainability as a competitive advantage, and 3 percent actually driving their entire businesses through this value-driven lens. Over the next three years, more companies see themselves as entering the top tier.

Greening also finds that risk concerns are no longer the primary reason for a company to move toward sustainable practices; 60 percent of CEOs see the market differentiation that sustainability activities and green building can provide their companies, with over half of other respondents seeing this same benefit; and, 63 percent of CEOs recognize the financial benefits of green building, and 67 percent of them see a specific operating cost benefit from green practices. Additional information on the SmartMarket Report or other MHC studies can be obtained at www.analyticsstore.construction.com, or by calling 800/591-4462.