National Ready Mixed Concrete Association has named Joey DeRoe of West Memphis, Ark.-based Razorback Concrete Co. Promoter of the Year. A formal presentation
National Ready Mixed Concrete Association has named Joey DeRoe of West Memphis, Ark.-based Razorback Concrete Co. Promoter of the Year. A formal presentation was staged in mid-March during NRMCA’s 2007 Annual Convention in La Jolla, Calif.
Selected from a pool of industry professionals, DeRoe was commended for promotion of concrete’s durability, adaptability and innovative uses, reaching an impressive number of industry groups, fellow state promoters, homebuilders, and architects. His success stories include: 3,000-plus yards of colored concrete converted in East Arkansas; 15,000-plus yards of concrete pavements converted in various markets, including Paragould, Jonesboro and West Memphis; original, non-concrete projects converted into 2,500-plus yards of flowable fill; 1,000-plus yards of concrete driveways contracted after meetings with a local homebuilder; 75,000-plus yards of plain concrete converted to fibrous mixes; and, 700-plus yards of colored concrete for City of Jonesboro.
In addition to personally delivering promotional messages to specifiers, developers, contractors and concrete industry personnel, DeRoe taught coworkers to give concrete presentations and arranged events at numerous Arkansas locations for local contractors and builders. He is the fifth recipient of the award, joining last year’s winner, John Hilbrink of Alby Materials; Dave Frentress, Glacier Northwest (2005); Greg McKinnon, Stoneway Concrete (2004), and inaugural winner, Scott Erickson of Quality Concrete, in 2003.