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Oldcastle Architectural’s Crawford transitions to Meadow Burke

Doug CrawfordDoug Crawford has joined Meadow Burke as vice president – Operations & Development. A newly created role, it will see him tasked with leading collaboration between manufacturing and sales functions, plus business development activities, to further strengthen the company’s enterprise operating structure; improve leadership; and, increase the ability to execute strategies driving long-term performance and growth.

Crawford joined Meadow Burke parent, Oldcastle Inc., in 2008 as Architectural Products Group vice president of Development, where he played a vital role in the Masonry & Hardscape Group’s Commercial Performance System launch. He has led the Oldcastle Building Products development function since 2011, overseeing projects and acquisitions. Crawford joined Oldcastle from the Boston Consulting Group, and holds an MBA from Northwestern University’s Kellogg School of Management.

“Meadow Burke has overcome significant challenges in recent years by right-sizing the organization and adapting its commercial model. The road ahead will be challenging and require a new recipe for success, which includes adding differentiated products to our portfolio and expanding value-added service capabilities,” Crawford affirms.