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Liebherr Concrete Technology joins sister operations under new umbrella

Sources: Liebherr USA Co., Newport News, Va.; CP staff

Liebherr Concrete Technology Division and seven companion businesses are operating under a new entity effective this month. The formation of Liebherr USA Co. nets what management notes is “a simpler structure with broader reach. In practical terms, all points of contact and business relationships will remain the same for our business partners and all contracts/programs/arrangements/agreements will remain in effect.”

“As we continue to grow our brand in the United States, we are transitioning into a mixed-sales company,” says Dr. Torben Reher, one of three Liebherr USA managing directors. “We are confident this new platform will leverage the existing know-how and expertise among Liebherr divisions providing business partners and customers with an exceptional and consistent experience.”

The mixed-sales organization will serve as the umbrella company as these existing sales and service companies become Liebherr USA divisions: Concrete Technology, Components, Construction Equipment, Mobile and Crawler Cranes, MCCtec, Mining U.S. (sales and service only), Refrigerators and Freezers, and Tower Crane. Excluded from the new entity are namesake Aerospace Saline, Gear Technology, Automation Systems and Mining Equipment Newport News businesses.