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New digital tools steer LafargeHolcim customer experience

Sources: LafargeHolcim, Chicago; CP staff

Recognizing that digitization and adoption of new technology are critical to helping contractors take advantage of growth projected for the U.S. construction business, LafargeHolcim is transforming its customer experience with the launch of three device or desktop solutions, each part of an ongoing strategy to improve engagement, streamline interactions, optimize projects, and bring added convenience to customers:

  • ConcreteDirect. A free app for smartphones running iOS and Android, this project coordination tool helps save time, increase transparency with orders and deliveries, and boost crew utilization. Contractors can place, change and confirm orders, as well as track material delivery progress. ConcreteDirect can be downloaded from Google Play or Apple Store.
  • DirectAccess. Provides customers access to their accounts 24/7, enabling them to manage all aspects of the billing process, including checking account balances and making payments online. 
  • MaterialsThatPerform. Website provides a comprehensive, centralized resource for product information, thought leadership, key projects and easy access to all U.S. ready mixed concrete, aggregate and cement locations under LafargeHolcim.

“It’s essential that innovation and adoption of new technology are at the forefront of how we do business, to continue to progress and grow as an industry,” says Jamie Gentoso, CEO of US Cement operations. “At LafargeHolcim, we challenge ourselves to think of new ways to drive efficiency, time savings and ease of communication."