American Highway branding lends Simplex-USA road creed

Sources: Simplex-USA, Fernley, Nev.; CP staff

American Highway, a Simplex Co. is the new identity of Simplex-USA, a key player in concrete pavement dowels and dowel baskets. “Our intent on this pivot is to better inform and provide more color definition to this large industry landscape,” says Co-CEO Ron Meskis. “Prior to Simplex’s purchase of Dayton Superior’s paving division in 2019, the trade name of American Highway was predominantly used to supply steel products to the concrete paving industry. As such, the name brings a long-established road creed and added value to our overall corporate brand as a recognized and familiar staple in the industry.”

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