Cemex adopts IBM platform for suite of transformational mobile apps

Sources: Cemex S.A.B. de C.V., Monterrey, Mexico; CP staff

Cemex plans an early-2017 release of custom apps designed in collaboration with IBM iX (Interactive Experience) and creating the “best mobile-led customer experience in the building materials supply industry.” The producer will adopt a “speed-to-market” approach—pilot project, followed by user testing, adjusting the solutions to meet the users’ needs, and then scaling apps worldwide. Among early offerings is an app enabling construction foremen to manage many aspects of their ready mixed concrete orders in real-time; field tests have commenced in several markets ahead of the global launch.  

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