‘Build with Strength’ frames NRMCA’s low- to mid-rise market value proposition

Sources: National Ready Mixed Concrete Association, Silver Spring, Md.; CP staff

NRMCA capped its 2016 Convention unveiling “Build with Strength,” a multi-million dollar, coordinated industry campaign to better educate the design, construction and building code communities about the benefits of concrete, especially in the low- to mid-rise sector.

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