Besser leverages global sales team to extend Rosetta Hardscapes’ wet cast solutions

Sources: Besser Co., Alpena, Mich.; CP staff

A marketing agreement will see the Besser sales organization promote the Rosetta Hardscapes product line to domestic and international prospects, augmenting the latter company’s existing sales & marketing. The variety of Rosetta units and plant equipment offerings, Besser officials note, will appeal to producers throughout the industry—across manufactured concrete and ready mixed.

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MANUFACTURERS – January 2015

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Besser Co. has appointed Jeff Lindberg as sales and service representative for the Northeast United States. He is promoting machine and mold parts, capital equipment, service, and training across the entire Besser product line, and joins Terry McNamee and Randy VanSickle in supporting concrete plants throughout the region.

 
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