Forterra branding decouples Hanson Building Products, HeidelbergCement
- Published: Monday, 19 October 2015 11:43
- Written by Concrete News
Sources: CP staff; Forterra Building Products Ltd., Irving, Texas
Officials characterize Hanson Building Products’ new name, derived from “giving form” (For-) and “the earth” (terra), as capturing the company’s essence and purpose. The Forterra brand spans the 130-plus facilities under the producer’s five U.S. and Canadian divisions—Brick, Pipe & Precast, Pressure Pipe, Roof Tile and Structural Precast—plus the masonry- and precast-driven United Kingdom Building Products division.