Daimler plan cuts Freightliner, Western Star ties to Mercedes-Benz

Sources: Daimler AG, Germany; CP staff

Western Star’s new 49X and the Freightliner SD series anchor the Daimler Trucks North America on/off-road model portfolio. Photos: Concrete Products

The parent company of Daimler Trucks North America (DTNA) has outlined a separation plan, scheduled to be consummated late this year, positioning Mercedes-Benz AG and Daimler Truck AG as independent businesses, each with technology-heavy missions accompanying their passenger and commercial vehicle offerings. Daimler AG shareholders and the renamed legacy business Mercedes-Benz will become respective majority and minority owners.

Management presents the Daimler Truck proposition as “Unlocking the full potential” for the world’s top player in commercial vehicle production; helping the brand lead an industry transformation underpinned by powertrain and autonomous driving advancements; and, enabling DTNA to expand its “leading market position and profitability.” 

“Daimler Truck supplies industry leading transportation solutions and services. Mercedes-Benz is the world’s most valuable luxury car brand,” says Daimler AG Chairman Ola Källenius. “Both companies operate in industries that are facing major technological and structural changes. We believe they will be able to operate most effectively as independent entities, equipped with strong net liquidity and free from the constraints of a conglomerate structure.”

Related articles

Western Star grooms aluminum cab, technology-loaded workhorse

Freightliner adds transmission and safety options to SD series

Related posts