Cemex launches latest ready-mix brand for sustainable building

Source: Cemex, S.A.B. de C.V., Monterrey, Mexico

Mexican construction materials giant Cemex recently launched its latest global ready-mix concrete brand, Insularis, offering a portfolio of construction solutions and products designed to improve the energy efficiency of buildings, thus intensifying the company’s commitment to bring about industry-transforming sustainable construction practices. Insularis is already being offered in Mexico and France, and the industrialization of this technology is under way in a number countries where Cemex has operations.

The Insularis brand portfolio is a special ready-mix product created by integrating innovative concrete technologies with a proprietary construction system, making it possible to offer a 100 percent structural lightweight ready-mix solution with superior thermal insulation that effectively reduces thermal bridges and improves acoustic performance, according to the company.

Another important feature of Insularis concretes is their fresh properties, including self-compacting, high workability retention of at least 90 minutes, and pumpability. “Insularis is one example of what can be accomplished when we push the technical boundaries of concrete production. Cutting edge products such as Insularis not only target our customers’ specific needs, but also foster Cemex’s position as a preferred supplier and leader in the building materials industry,” said Karl H. Watson Jr., president of Cemex USA.

Insularis was developed by the Cemex Research Group AG in Switzerland in collaboration with Cemex France, which played a fundamental role in the industrialization of this construction system. “With the introduction of the Insularis construction system, Cemex offers an innovative and 100 percent ready-mix concrete-based technology for thermal insulation, allowing our customers to achieve important energy savings, improved quality of life, and more comfortable structures for any climatic condition,” said Davide Zampini, head of the Cemex Research Group.