Portland Cement Association has launched the DIY Promotion Zone, an online one-stop resource for planning and creating marketing communications materials.
Portland Cement Association has launched the DIY Promotion Zone, an online one-stop resource for planning and creating marketing communications materials. Users including concrete promoters, homebuilders, or contractors have access to a library of materials and templates that can be customized for specific events and companies. Templates include print ads, brochures, event postcards, and e-mail ÎblastsÌ for use in promoting residential concrete products to both consumer and nonconsumer audiences. The DIY Promotion Zone thus offers promoters of any size the flexibility to customize materials without sacrificing consistent, integrated, and professionally designed messages.
Additionally, site vendors Redleaf Digital and Johnson Press act as fulfillment sources, offering mailing or e-mailing services to a provided mailing list. Moreover, a ÎstrategiesÌ section assists builders and promoters in developing marketing plans and messages. No sign-up fee is required to begin using the new service, as the site employs a Îpay as you goÌ system. The Zone can be found at www.cement.org/homes/DIY/.