In its 2007-2010 Strategic Plan for Promoting Concrete Parking Areas, the National Ready Mixed Concrete Association’s Concrete Industry Parking Area Working
In its 2007-2010 Strategic Plan for Promoting Concrete Parking Areas, the National Ready Mixed Concrete Association’s Concrete Industry Parking Area Working Group calls for the expansion of national concrete market share of new parking areas to 15.1 percent in 2010 from 9.1 percent in 2005. In recognition of this market opportunity along with the very large annual potential for parking areas Û 88 million yd. of ready mixed concrete and 22 million tons of cement in Portland Cement Association estimates Û the aggressive plan has been developed by stakeholders and promotion groups across both industries.
With growing commercial awareness of concrete’s environmental advantages and increasingly favorable life-cycle cost benefit, the concrete and cement industries have a historic opportunity to gain national momentum in parking lot paving, notes NRMCA Senior Vice President of Marketing Glenn Ochsenreiter.
The plan encourages full-time promoters at the state/local level to pursue specific projects supported by new and enhanced tools, including a low-cost subscription service for delivery of project-focused local leads; centralized parking lot design-assistance for specifiers to be offered locally; an enhanced version of NRMCA’s Concrete Parking Analyst (CPA) software; and, the launch of a new website that will serve as a clearinghouse for online tools and resources specifically for concrete promoters. Participation and major contributions have been provided by PCA, regional promotion groups, state and area associations, and concrete and cement companies.