Thirty-year industry veteran Chris Crouch has been named executive vice president of Propex Concrete Systems, a stand-alone business unit of Propex Operating Co. in Chattanooga, Tenn., so designated following its recent financial reorganization. According to Propex CEO Stan Brant, Jr., the appointment is an important step forward for the company to achieve sales and marketing excellence in concrete reinforcing fiber, and maximize shareholder value.

Beginning his career at Portland Cement Association and most recently serving as CEO of Trinity Materials in Florida, Crouch has covered many market segments through committee or officer assignments with the National Concrete Masonry Association, National Ready Mixed Concrete Association, American Concrete Institute, and the RMC Research and Education Foundation.